Bud Light Woes Continue

Anheuser-Busch, the parent firm of Bud Light, is desperately trying to repair its reputation after committing corporate suicide over a transgender marketing campaign that featured Dylan Mulvaney, a TikTok celebrity. Stay tuned; the Bud Light woes continue…

The company has promised to increase marketing spending on Bud Light and speed up the production of a new slate of advertisements to make amends with distributors after off-site sales declined 26.1% in the week ending April 22 compared to one year ago, according to the Wall Street Journal, which also adds that Anheuser-Busch will give a “case of Bud Light to every employee” of a wholesaler.

Furthermore, the corporation is in complete damage control from the loss of revenue. They are doing everything from making new ads to going back in time and using old slogans, except for apologies.

The Bud Light Woes Continue, And It Gets Better

In contrast, during the same time ending on April 22, sales of rival brands Coors Light and Miller Light increased by 21%.

The efforts continue a month after Dylan Mulvaney, a transgender social-media star, spoke in an Instagram video about a personalized can of Bud Light that the brewer had sent him as a gift. The April 1 post sparked a boycott that caused sales to plummet for both Anheuser-Busch and its independently-owned distributors. The distributors’ employees, many of whom drive trucks bearing the Bud Light logo, were confronted by angry people on streets, in stores, and in bars. -WSJ

Through the third week of April, the decline in Bud Light’s market share “continued apace—and in some ways, worsened. Beer Business Daily says, “We have never witnessed such a drastic movement in national share in so little time.

According to Bump Williams, the consequences have spread to more Anheuser-Busch brands like Budweiser, Busch Light, and Michelob Ultra.

According to Jeff Wheeler, vice president of marketing for Del Papa Distributing outside Houston, Texas, “it sent shock waves through distributors,” His staff has taken “loads of phone calls from folks being very angry.”

The incident has led to the placement of two Bud Light marketing executives on administrative leave. I hope they effectively use the time to think about their foolish decision to go woke. 🤡

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Marketing Vice President Alissa Heinerscheid took a leave of absence after the Daily Caller reported photos of her at a college party following comments slamming Bud Light’s customer for being “fratty.” Budweiser reportedly announced Sunday that Daniel Blake, group vice president for marketing at Anheuser-Busch, was also taking a leave of absence. –Daily Caller

Mulvaney made a TikTok video mansplaining that he wishes he could be reincarnated as someone “non-confrontational and uncontroversial” after three weeks without posting anything on social media.

The good news is that the people pleaser in me has practically died because there is simply no way of winning over everyone, he said, adding, “I do not know if reincarnation is a thing, but in my next life, I would want to be someone non-confrontational and uncontroversial — God that sounds lovely!”

Mulvaney has also signed advertising contracts with Nike, Nativ, Ulta Beauty, and Instacart.

On Thursday, Anheuser-Busch will release its quarterly earnings. They will undoubtedly field some insightful analyst queries; we are sure. And, of course, everyone is wondering if they will cut Outlook. Do you want to continue to boycott for more extended periods? Boost that immunity to help repel woke syndrome by hitting that link.