Anheuser-Busch’s stock has dropped by nearly $6 billion since transgender personality Dylan Mulvaney was hired as a spokeswoman for Bud Light. Yes, Bud Light loses six billion big ones.
According to the New York Post, Anheuser-Busch has plummeted 5.02% and lost $4.562 billion in market cap since March 31, falling from $132.38 billion to $127.13 billion by the end of the day Wednesday. Check this article from the Washington Post.
Transheuser-Busch Numbers Continued
Mulvaney disclosed earlier this month on social media that the beer company gave him Bud Light cans with his face printed on them as part of the beer brand’s March Madness marketing.
Many people on the Internet were outraged by the hashtag #budlightpartner. And again, Bud Light lost six billion big ones for going woke.
A video showed Mulvaney enjoying a can of Bud Light in the bathtub did not help. Yuck đ¤Ž
Meanwhile, the executive who devised the contentious marketing strategy claimed it was an attempt to distance the alcohol brand from its “fratty” reputation. The same “fratty” group that stood by this cat-piss for decades. Clearly, these folks do not know their customers these days.
However, images showing Alissa Heinerscheid, vice president of marketing for Budweiser, at a Harvard social club event blowing up condoms and consuming bottles of beer have surfaced. She recently scrubbed her social accounts in light of the boycotts.
Heinerscheid has subsequently removed the photos from her Facebook album titled “Isis Senior Reverse Initiation Scavenger Hunt,” which was part of the college’s Isis club, of which she served as president in 2006.
Well, by golly, I wonder why she would do such a thing. đ¤ĄđŽđ¤Ł
Bud Light Loses Six Billion Big Ones
According to the Daily Mail, the school newspaper labeled the club a “haven of intoxicated ditzes.”
On March 30, Heinerscheid was featured on the podcast Make Yourself at Home, where she stressed how important it was for Bud Light to attract more female and younger drinkers if it had a future.
“It involves developing a truly inclusive campaign that feels lighter, brighter, and distinct and appeals to both men and women.”
“Bud Light had been kind of a brand of fratty, out-of-touch humor,” Heinerscheid continued, “and we needed another approach.”
On the other hand, top officials at Bud Light said they were surprised by the Mulvaney ad campaign.
“No one at the top was aware of what was going on,” a source told the Daily Wire.
“Some low-level marketing staffer who helps manage the hundreds of influencer engagements they undertake had to think it was no big issue,” added the insider.
“Obviously, it was, which is a shame because they have a well-deserved reputation for being America’s beer, not a political firm.” It was a blunder.”
On the other hand, Mulvaney has refused to back down, accusing his opponents of bullying him because he is an “easy target.”
“These people do not understand me, and anything I do or say then gets taken out of context and used against me, and it is so terrible because everything I try to put out is positive,” he stated on the Onward with Rosie O’Donnell podcast. It is an attempt to connect with individuals who may not understand me. It is to make people laugh or to make a child feel noticed.”
Anheuser-Busch previously defended their hiring of Mulvaney, claiming that they engage with “hundreds of influencers across our brands as one of many ways to connect with audiences across various demographics truly.”
These are the facts on how Bud Light loses six billion big ones recently by going woke!
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